Operation Dalmation was set up as a social experiment to find out just what kind of people are likely to reply to what is essentially the 'unknown'. In my informal research (or through chatting to friends as its also known) I found out that the majority of people would pick up a small clay dalmation if they found it stranded and looking for its family, but they wouldn't necessarily take the next step and email me about it. My quest was to find out who the people who do reply are, and what makes them go as far as to email a complete stranger in order to help them out with a bizarre and bewildering project?
All of these questions are answered in my highly scientific report, which you can download below.